How Do You Improve Your Instagram Marketing Performance?
Why is my Instagram engagement so low? If you’re asking this same question, you are not alone. As a social media behemoth, getting your content seen on Instagram can be challenging. That said, low engagement is usually an indicator that your page is missing something vital.
Nearly 63 percent of Instagram users log into the app at least once per day for approximately 28 minutes. Within those 28 minutes, you could be having your content seen by millions of eyes. You can significantly improve your marketing performance by optimizing the content on your profile and using a few unique tricks.
In this guide, we’ll go over some of the best methods that brands use to their advantage to establish a substantial following. It’s time that you took control of your social media and made it work for you.
Why Is My Instagram Engagement So Low?
Figuring out why your Insta engagement is at an all-time low can help you know what needs fixing. There are several reasons your page could be struggling, from shadowbanning to hashtags. Let’s take a look at a few of the most common issues.
Shadowbans are a massive topic of interest on various platforms, including TikTok, YouTube, and Instagram. It’s a type of ban that occurs for many reasons, and some aren’t as obvious as you’d think. Some influencers have even stated that their accounts may have been shadowbanned for simply being too controversial.
That said, the majority of shadowbans happen for relatively apparent reasons. For example, if you’re using inappropriate hashtags for Instagram, your account could be shadowbanned. When this occurs, your profile seems normal, and you can still post, unlike with a suspension.
Where shadowbanning differs from suspensions and complete bans is that you don’t know you’re shadowbanned. In most instances, all you’ll notice is a significant drop in engagement on your posts. This issue occurs because the platform’s algorithm no longer recommends your content to your followers’ feeds.
The Solution: Contact Instagram’s support team to determine if your account has been shadowbanned and why to know what to improve.
Posting Too Frequently
Posting consistently on Instagram is one of the best ways to boost engagement. However, there’s a thin line between a good number of posts and too many. The more you flood your profile with content, the less engagement all of your posts will get.
Not only will your followers be less likely to “Like” multiple posts in succession, but it also affects the algorithm. If you’re posting too many less-than-perfect quality things, Instagram won’t value your content.
The Solution: Focus on establishing a content calendar and posting schedule. Try to post once daily and provide high-quality, relevant content to your audience.
Poor Quality Follower Purchases
Many Instagram brands purchase followers from reputable sites when getting started. However, the quality of your followers is equally as important as the amount you have. By using low-quality services that offer fake bot follows, you won’t get as much, if any, engagement.
The Solution: It’s important to find a service that offers high-quality followers in small packages. Begin buying engagement in small amounts, verifying that they engage with your posts regularly. From there, you can opt to purchase more likes and follows to help boost your profile’s performance.
How To Improve Instagram Marketing Performance
Now that you have a few answers to, “Why is my Instagram engagement so low?” let’s consider how to make improvements. There are dozens of ways to become a social media marketing master with a few quick tricks.
Use a Business Account
The first thing you need to do when looking to improve your Insta marketing performance is to use a business account. Not only does this free account help you identify as a business, but it also offers valuable metrics.
Business profiles give you a ton of fantastic benefits, unlike standard accounts, including:
- Publishing Instagram ads
- Access to analytic tools (Insights)
- Demographic breakdowns
Take Advantage of Sponsored Ads
Sponsored ads are one of the top-performing ways to spread product and brand awareness. Fortunately, Instagram makes this particularly simple by using sponsored ads. Brands can quickly create one or multiple ads using the platform’s carousel feature.
Using sponsored ads allows you to reach your target audience through engaging and visually appealing content. You’ll also be able to get a larger audience than ever, as ads are pushed to all relevant Instagram users. Before sponsored posts, only your followers could see your content.
Collect and Post Customer Photos
When selling a product or service, one of your best marketing avenues is the clients themselves. About 40 percent of shoppers agree that reviews from verified users are more important than professional reviews. Meaning, sharing positive experiences on your Instagram stories from past customers can significantly boost engagement.
Our recommendation is to curate a collection of customer photos of your products or services. Not only does this prove that people love what your brand offers, but these posts can also be informative. Users can see how your products are used in an assortment of ways, encouraging purchases.
Interactive Brand Hashtags
Hashtags aren’t the only way to get visible on Instagram, but that doesn’t mean they’re any less important. In fact, hashtags are equally as popular now as they were several years ago.
Creating interactive brand hashtags is a fantastic way to spread awareness across the entire platform. With these hashtags, encourage followers to post videos or photos participating in an activity related to your brand.
It’s a great way to get social media users to want to jump into their trend, showing their own talents. For example, as a bakery, you can make a #xbakerycupcakechallenge, allowing users to post their creations.
As a result, your followers get excited about your brand while also gathering new eyes. Not to mention, you’ll have a well-organized collection of content you can repost on your profile.
Boosting Instagram Engagement
If you’re stuck wondering, “Why is my Instagram engagement so low?” there are many reasons to consider. Focusing primarily on posting high-quality content that your audience finds relevant can significantly help engagement. Also, trying out new things like interactive hashtags can pull in a larger audience.